Introduction to Growth Hacker Marketing


This is one of the units I teach in my class Marketing in the Digital Age at the Wisconsin School of Business. Growth hacker marketing embodies the possibility and hope of the internet for bootstrapping entrepreneurs and it’s one of my favorite units to teach.

If you are interested in learning more, I highly recommend the book Growth Hacker Marketing by Ryan Holiday, which informed much of this lecture.


Leave a Reply

Your email address will not be published. Required fields are marked *