Storytelling in marketing

My favorite lesson to teach in both of my marketing classes is on storytelling. I am drawn to marketing is because, when done right, it is simply the telling of a story about how lives can be improved, problems solved, or days made a bit more joyful. The class is always really fun because the students must tap into their creative brains and come up with a story from a visual prompt that I give them. The days before and after the lesson I am hunting for images that are rich with a story.

This semester, the day after class, I was waiting for the bus and saw this. Such a great story to be written, no? What do you think is the story behind the lost key?

Latch key

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